Supercharging partnerships to attract more traffic than Booking.com
Hotel Las Beatas opened its doors with a bold vision: offer guests a magical night under thest ars in transparent bubble-style rooms - one of the few such experiences in all of Spain at the time.
The Challenge: Great Concept, Low Occupancy
Despite the breathtaking views and unique setting, the hotel faced a serious challenge early on:
- Weekday occupancy was nearly non-existent.
- Maintenance costs were high, especially for energy and upkeep.
- Located in a remote area, visibility was limited to niche audiences.
“We had an amazing concept, but no one knew about it. Despite our marketing investment, we could fill enough room have a sufficient occupation to be profitable from this new concept. We needed reliable weekday traffic.”
— Owner, Hotel Las Beatas
The Smartbox Solution: Strategic, Personalised & Targeted
When Las Beatas joined Smartbox in 2017, the goal was clear: increase visibility and fill weekday gaps. What followed was a tailored strategy focused on long-term, seasonal, and personal success.
1. Specialised Weekday Offers
Smartbox created weekday-only offers with exclusive discounts to entice city-based customers (from Madrid, Valencia and the coast) looking for a last-minute escape. These short getaways became a hit for couples looking for something different outside of peak weekends.
These targeted offers drove real volume during slow periods - exactly when the partner needed it most.
2. Dedicated Support from Account Manager
Las Beatas worked hand in hand with David Miranda (Account Manager at Smartbox) to develop a panel of experiences that resonated with Smartbox's customers, vouchers holders, to create offers that resonate with them and what our millions of customers are looking for.
- Helped tailor their experience descriptions for Smartbox customers
- Regularly adjusted pricing and content to match seasonal trends
- Built a close professional relationship with the partner, making collaboration effortless
This human-first approach turned what could have been a passive listing into an active, optimised, succesful partnership.
3. Boosted Visibility in Low Season
Smartbox made sure Las Beatas had premium visibility during the seasons that mattered most:
- Increased placement in newsletters and curated selections.
- Prioritised positioning in romantic and glamping boxes in during low performing months.
- Featured as a “hidden gem” in getaway campaigns for urban customers seeking peace and privacy.
Smartbox didn't just list Las Beatas - we promoted them exactly when they needed it the most.
The Results:
Smart Growth, Seasonal Stability, and Long-Term Gains
The impact of these efforts has been significant and sustained through the years.
15x Growth Since 2019
Las Beatas went from less than 50 bookings in 2019 to an incredible 600+ bookings in 2022 out of which 95% of the bookings were made for weekdays.
March and April Became Peak Months
In both 2024 and 2025, March and April became top-performing months - traditionally considered low season for rural destinations. Smartbox helped recover maintenance costs and fill rooms when most needed, without competing with their direct traffic.
High Season Occupancy Also Improved
Las Beatas now provides availability during peak vacation periods as well, further improving their year-round occupancy and last minute bookings.
+20% Growth vs Last 12 Months
Smartbox contributed to a 20% increase in bookings year over year, growing to serving ~750 guests across Smartbox channels.
A Sustainable & Meaningful Stay
Las Beatas doesn’t just offer a unique stay - it is also a sustainability leader:
- 🟢 Green Seal Certified
- 🔋 Powered by 100% renewable energy (in partnership with Novaluz)
- 📆 Open 365 days a year
This eco-friendly experience aligns perfectly with Smartbox customers seeking meaningful, conscious travel options.
A Partnership Built for the Long Term
With nearly 8 years of successful collaboration, the partnership between Smartbox and Las Beatas continues to thrive.
What began as an effort to fix weekday occupancy has evolved into a dynamic, sustainable growth story - fuelled by tailored campaigns, personal support, and the power of experience gifting.